Slow fashion, is a concept born out of the slow food movement that originated in Italy as a reaction to the arrival of mcdonalds in the 1980's. The philosophy describing the opposite to fast food is now a key part of the "slow movement", which advocates for manufacturing in respect to people, environment and animals. As such, contrary to industrial fashion practices, slow fashion involves local artisans and the use of eco-friendly materials, with the goal of preserving crafts and the environment and, ultimately, provide value to both consumers and producers.
The history of slow fashion can be traced further back to the arts and crafts movement in England pioneered by William Morris and his contemporaries that sprang up in oppostion to the industrialisation of craft in the 1830's onwards he was a comitted socialist and social reformer who believed in the beauty of simple objects made well and raising artisans to the status of artists, creating art that should be affordable and hand-made.
